Search Engine Optimization is an especially dynamic field that continues to evolve additional and quicker with every passing day. That being said that it's ne'er been additional necessary to stay up with changes in Google Search’s ranking rule.
Content Quality
High ranking content refers to in-depth content that covers a broad spectrum of its individual subject. Content should give real worth to the user and may incorporate participating visual content to enhance the written content.
Content Length
There is no clear rule of thumb concerning the best word count for content, because it varies per subject. However, we have a tendency to do notice that comparatively longer, additional comprehensive content usually achieves higher rankings.
Backlinks
Backlinks stay one among the strongest ranking signals in Google’s search rule. The additional links you've got from multiple high-authority domains, the higher your likelihood is that to rank well for prime keywords.
Page Speed
With a mobile-first categorization approach from Google, page speed has become additional crucial than ever. Websites with slow page speed can have a more durable time ranking at prime results.
Mobile First
On November 4, 2016, Google proclaimed mobile-first categorization. This suggests that a website’s compatibility with mobile directly affects its search rankings.