There are so many ways to improve rankings of our keywords in SEO . Firstly we can do keyword research related to our business from google adword's keyword planner , we check trends of keywords by google trends and use the relevant keywords in titles, headings and throughout our content, we can do keyword stuffing and most inportantly we have to monitor our keywords regularly and do the changes which are needed . remember SEO is a time-taking process , so be patient,be constitent and do your efforts

Also Read- What are the disadvantages of choosing short tail keywords in seo?

