User personas are like made-up versions of your best customers. You make them by finding out things about the people you want to reach, like their age, what they like, and how they act. These personas help you do better online marketing because they guide you to make stuff that fits those people. This means you can make ads and content that these people care about, and you can make choices about your marketing that work better.

For instance, pretend you sell classes on the internet. You could create a persona for a mom who stays at home and wants to learn something new. This pretend mom would be around 35 to 45 years old, live in the suburbs, have gone to college, and enjoy things like cooking, crafts, and fixing up the home. She might have trouble finding time and childcare. Her goal could be to learn something new to add to her resume or start a small business on the side.
Once you have a made-up person like this, you can use it to plan your online marketing. For example, you could make content that's just right for moms who stay at home. You could also put your ads where these moms who want to learn new things might see them.
Using these made-up personas helps you do online marketing that's better for the people you want to reach. This can make more of them see your stuff, get interested, and actually buy things.

