Marketing Manager | Posted on | News-Current-Topics
Is there any reason why we have 3 mascots in the Asian Games 2018?
Entrepreneur | Posted on
This is not the first time this is happening. In 2010 Asian Beach Games, held in Muscat, there were 3 mascots too: Al Jebel (Tahr), Al Reeh (Houbara B*****d), Al Med (Green Turtle).
In Asian Games 2018, there are: Bhin Bhin (Bird of Paradise), Atung (Bawean deer) and Kaka (Javan rhinoceros).
(courtesy: Provoke! Online)
These mascots are usually fictional but are native to particular animals. The first ever mascot was Appu, which represented Indian elephant. Originally, they were meant to attract the younger audience. However, down the line, that mindset shifted, and we started having mascots that represented or had relevance to something much more important. Today, the country/city that’s hosting the games put in a lot of effort and thoughts in this department.
The mascots of Asian Games 2018 are much more than just the symbols. They are meant to represent the cultural and wildlife diversity of Indonesia. Also, these animals are meant to draw the attention towards their protection and conservation. Each of these animals is battling their lowering population. And immediate steps need to be taken to prevent their eventual extinction.
What are the mascots and what they mean—it all depends on the host government. So, this time, Indonesian government thought it’s a good idea to use three mascots at the Asian Games 2018 and drive mass attention to the native animals (as well as the diversity in the country). Given just how cute these animals are, we’re glad they did that!
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