Matomo vs. Google Analytics – Which is a Better Web Analytics Tool?

Are you planning to add a web analytics tool on your website? If so, then Google Analytics or Matomo may be the tools you’re considering as they’re among the most popular web analytics tools available. If you can’t decide which one to choose, we’re here to help you.

In this article, we’ll compare Matomo vs. Google Analytics and show you the important differences.

The main points we’ll be comparing between Google Analytics and Matomo are:

General Overview

Installation Process – Ease of Use

Tracking Features

Viewing Reports – Ease of Use

Pricing

Support

1. General Overview – Matomo vs. Google Analytics

What’s Google Analytics?

Google Analytics is a free web analytics service offered by Google to help you understand your website visitors and their behavior on your site. It provides you with detailed reports and insights on how your users are interacting with your site. With this information, it enables you to make informed business decisions to improve engagement and boost your sales.

With Google Analytics, you can track useful information about your visitors like where they’re from, which device they’re using, their interests, age, gender, etc. More importantly, you can see how they’re using your site, including which content they’re visiting most, what elements they’re clicking, which products they’re buying, and a lot more.

Google Analytics has been in service since 2005 after Google bought Urchin Software Corporation and rebranded their product, Urchin on Demand, as Google Analytics. Since its release, it’s become one of the most popular Google products ever. It’s now used by over 50 million websites to analyze their website traffic.