What is content and why is it important?

Content is the lifeblood of every business. But what is it. Content is simply any piece of information that's been packaged in a way so it can be delivered via some medium. Blog posts, YouTube videos, podcasts and social media posts are all examples of content. Why is it so important. Because when done right, your content drives sales and conversions - turning leads into customers without you needing to lift a finger.